Mary-Kathryn Tantum | Digital Marketing Analyst & SEO Consultant.
Mary-Kathryn Tantum's Bio:
Mary-Kathryn Tantum Tantum | Digital Marketing Analyst, Raconteur & Occasional Alchemist
Experienced digital marketeer & business problem solver, specializing in: search engine optimization (SEO), conversion rate optimization, email & social marketing, and content strategy. I'm analytical and fluent in data--with a strong research background. Lover of rhetoric & red wine.
Eternally undecided: right or left-brained? My curiousity is endless. I'm constantly learning about emerging technology & apploying this knowledge to help clients solve business problems.
Mary-Kathryn Tantum's Experience:
SVP, Digital Design Director at TLOFebruary 2012
TLOxp is a revolutionary online investigative system. Built on an architecture of cutting-edge supercomputers, proprietary linking and assessment algorithms, and a database composed of trillions of records that is growing daily, TLOxp provides the most accurate, actionable information that can be used for identity authentication, internal and external fraud prevention and detection, legislative compliance, and debt recovery.
Digital Marketing Director at Nature's Products (Nutritional Supplements)February 2011 - February 2012
Digital Marketing Director for a portfolio of 4 global consumer healthcare/nutritional supplement brands. Oversee digital marketing from strategy development all the way to execution, analysis, and optmization. Align digital marketing initiatives with overall business goals & strategic objectives for each brand. Coordinate comprehensive digital marketing programs for each brand, including e-commerce site development, paid search and SEO campaigns, social media marketing, email marketing, and conversion rate optimization.
Partner, Digital Strategy Consultant at Spice Digital MarketingOctober 2010 - June 2011
Consulted with various clients on their digital marketing strategy development. Helped clients develop marketing roadmaps, and supported the execution of digital marketing tactics including website builds, search engine marketing, affiliate marketing programs, email marketing, and a variety of other online marketing initiatives.
Manager, Strategy at Heartbeat DigitalAugust 2007 - March 2011
Served as strategic lead on client accounts and internal business development team. - Led marketing strategy development from concept to execution for a portfolio of Global Fortune 500 brands. - Competitive and market analysis reports - primary and secondary research - Developed economic models to more accurately forecast ROI impact from multi-channel marketing - Managed full-scale market research initiatives for large, global pharmaceutical brands - Led primary qualitative and quantitative research initiatives with both patients and healthcare professionals -Analyzed complex data, synthesized to identify strategic marketing opportunities
Digital Strategist at Heartbeat DigitalJuly 2007 - July 2010
Independently oversaw strategic digital marketing research and planning initiatives for a roster of Fortune 500 clients that includes: Con Edison, the Mayo Clinic, sanofi aventis, BD Medical, GlaxoSmithKline, Memorial Sloan Kettering Cancer Center
Interactive Project Manager at Heartbeat DigitalJuly 2007 - July 2008
Independently managed website creative design and development for up to 4 simultaneous projects (approx. $550K each) Scoped website project budgets and coordinated website development process across technical, creative, and strategic teams while simultaneously managing client relationship and ensuring project adherence to timeline
Mary-Kathryn Tantum's Education:
University of Richmond2006 – 2007Bachelor of Science
Tulane University - A.B. Freeman School of Business2002 – 2005Bachelor's of Science in Business ManagementConcentration: Marketing, Spanish
Mary-Kathryn Tantum's Interests & Activities:
web design, internet marketing, seo consultant, ppc, startup marketing, pitch deck, online marketing, presentation design, business plan consulting, user acquisition strategy, affiliate marketing, startup marketing, entrepreneurship, tech entrepreneur, mk tantum, entrepreneur wiki